2016 was a year filled of surprises but the biggest and explosive of the surprises of all is a move we didn’t see coming from Facebook. Facebook copied Snapchat with Facebook Messenger’s new update. I repeat this is not a drill. Yes, you see that right; Facebook is focused burning Snapchat to the ground by copying but only better.
Yes, Facebook Messenger is beating Snapchat at its own game even its sibling Instagram stories. With this move, it sent a lot of real Instagram followers which platform would they move too? Stay with Snapchat with Instagram stories as its back up? Or move entirely to Facebook Messenger and Instagram Stories and leave Snapchat to rot. We can’t tell yet as everyone is testing waters, but one thing is for sure why use 3 apps with the same feature when you can use just one?
The answer here is visibility, exposure and user population. Social stripped to its core is a game of numbers, wherever we can get the number of likes and followers. Facebook, Instagram and Snapchat are all ties up in these aspects. But there are 2 guns that Facebook Messenger’ update can beat Instagram Stories and Snapchat to its knees:
It Knows your Friends Better and it’s So Darn Easy to Use
Borrowing the statement said by Peter Martinazzi, Director of Product Management for Facebook Messenger: “It’s less about the volume of people, and more about the right people – the ones you’re already talking to and those conversations get better.” When asked what’s the difference between Snapchat and Facebook Messenger.
To be honest, the statement is definitely on point, no other social network knows your friends are than Facebook and stories and arranged in the order of which you interact personally the most. Also another thing here is that the messaging platform has a very user-friendly UI! To sum it up it’s much easier to teach you grandma how to use Facebook Messenger instead of Snapchat.
Mix the Order How of How You Make Stories
This is probably the biggest gun that Facebook Messenger has against Snapchat. With the new update you can mix and match how you construct your snaps/stories. With Snapchat there’s an order of operations, you should take a photo first and design it with the different masks filters and brushes.
With Facebook Messenger though, you can do it in any form you like! Design the plain canvas firsts and take a snap after! This customizability is where Snapchat is an open target for extinction.